NOTES · 5 MIN READ
OUD, EXPLAINED — WHY IT'S THE WORLD'S MOST EXPENSIVE NOTE
One tree, one infection, one of the most storied ingredients in perfumery.
Oud (or agarwood) forms only when a specific mould infects the aquilaria tree...
The Rasasi approach starts in Dubai, where our perfumers have been blending attars since 1979. Every bottle you see on the shelf here in the UK is the product of that lineage — no shortcuts, no mystery.
Want more like this? The newsletter goes out every fortnight — short, useful, never spammy. Sign up in the footer.